Here is a list of questions that can help start discussions on branding within your organization if you are not sure where to start. 

• What makes you different?
• What makes you unique?
• What is interesting about how your business started?
• What inspired your business?
• What is unique about your employees or your workspace?
• What problem do you help solve?
• How has your business evolved and changed?
• What does your business do in a unique way?
• What do your customers say about you?
• What do your competitors think about you?
• What do your business partners say about you?
• What type of person is your audience?
• What emotions do you want your brand to evoke?