Questions to Start Branding Discussions

Here is a list of questions that can help start discussions on branding within your organization if you are not sure where to start. 

  • What makes you different?
  • What makes you unique?
  • What is interesting about how your business started?
  • What inspired your business?
  • What is unique about your employees or your workspace?
  • What problem do you help solve?
  • How has your business evolved and changed?
  • What does your business do in a unique way?
  • What do your customers say about you?
  • What do your competitors think about you?
  • What do your business partners say about you?
  • What type of person is your audience?
  • What emotions do you want your brand to evoke?